one color silk screen / Multicolor heat transfer printing
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What Is a Point-of-Purchase Display?
Point-of-purchase displays are printed or digital displays placed near advertised items and where customers make purchasing decisions. Unlike marketing campaigns designed to get customers in stores, POP displays focus on customers' in-store experience by bringing attention to particular brands or special offers.
How Point-of-Purchase Displays Work
POP displays have become a staple strategy for manufacturers, and many vendors will have some sort of POP material they can provide for free use in retail stores. This material will highlight the product and draw the customers' attention to it, which is important in a retail store crammed with similar merchandise.
POP displays can be as simple as a sign or as elaborate as a display carton. For example, a retailer may use a shelf talker—a sticker stuck to the end of a shelf to draw attention as the customer walks down the aisle—or they may create a full display where the vendor's products are merchandised inside it. Think of a free-standing display with the vendor's branding on it, with only its merchandise on display inside.
POPs have moved from the traditional cash wrap location to other locations in the store. In its early forms, you would only find POP displays and materials in the cash register area. However, nowadays, manufacturers and retailers have discovered that POP displays can be placed throughout a store with great success.